Lue.

LUE introduces a premium line of mushroom-based nutritional supplements, designed to cultivate a seamless balance between modern daily life and organic wellness. In a space where clinical science meets contemporary lifestyle, the art direction and visual identity explore the deep, texturized elements of the fungi kingdom. Every design asset - from the custom typography to the tactile, minimalist packaging—was crafted to elevate the sensory experience of natural self-care.

Service

Brand Identity, Packaging, Art Direction

Date

2026

Client

Lue.