Avisror

Behind the Work

As part of my role as a Creative Designer and Art Director, I worked with Avisror, one of Israel’s leading family-owned real estate companies. I led the full branding for the project Mavo’ot Nir Tzvi (from concept to marketing), creating the distinctive “old vs. new” typographic style that has since become a design language across their projects. I later branded additional developments in Ashkelon, Ashdod, and Rehovot, and joined the creative team of Ashira, Avisror’s flagship luxury project, where I directed design across digital and print.

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Results That Matter

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Through cohesive branding and strong art direction, Avisror’s projects gained a clear, recognizable visual identity that reflects both the company’s values of family and legacy and its growing presence in the central luxury market.

• Established a new typographic identity system (“old vs. new”) that set the tone for multiple projects
• Delivered end-to-end branding for Mavo’ot Nir Tzvi, successfully launching the project to market
• Extended brand consistency across developments in Ashkelon, Ashdod, and Rehovot
• Designed digital and print campaigns for Ashira, Avisror’s luxury flagship project — including online assets, national billboards, press ads, and the flagship TV commercial
• The Ashira TV commercial (which I contributed to) visually captured the brand’s luxurious, emotional narrative and was rolled out nationwide

👉 Watch the Ashira TV commercial

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