Tali Grapes

In 2024–2025 I worked as a Creative Designer and Art Director at Abraham Advertising, leading the visual refresh for Tali Grapes — one of Israel’s most renowned agricultural brands, known for its iconic jingle and nationwide presence.

The project included redesigning the brand’s famous packaging cartons and grape stickers, creating a refined yet approachable visual identity, and directing a high-profile national campaign. I also designed additional brand extensions, such as premium ice-cream packaging in collaboration with Tamara.

My design approach balanced freshness and elegance with the brand’s deep Israeli heritage. The goal was to keep Tali Grapes instantly recognizable while giving it a modern, premium edge that reflects its innovative production methods and high-quality products.

Results That Matter

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The rebranding of Tali Grapes went beyond aesthetics — it reinforced the brand’s market leadership while keeping its strong emotional connection with Israeli consumers. The refreshed identity supported both brand perception and business growth.

Key Outcomes:

• Strengthened brand recognition with updated packaging instantly identifiable in every supermarket
• Elevated the premium perception of Tali Grapes, aligning visuals with product quality
• Supported nationwide campaign rollout with cohesive visual language across print, digital, and in-store touchpoints
• Enabled brand expansion through successful collaboration packaging (Tamara ice-cream), increasing visibility beyond produce aisles

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👉 Watch the TV commercial

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